Why should you think about having gift cards as part of your business concept?
How many times did potential buyers come into your store and walk around not knowing what to buy for someone else? They wandered around your store, asked about the product and regardless of all the efforts of the sellers, in the end they left without buying anything.
You could solve this problem for your buyers with a plastic gift card.
These cards contain a certain amount of money and card owners can buy whatever they want in your store. A present like this provides great flexibility to card owners due to possibility of choices. They can choose themselves what and when to buy.
The card can only be used in your stores, which guarantees customers come to you and not to your competition.