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CARD PERSONALIZATION AND EFFECTS

You have selected a card that matches your business needs. Whether you wanted practical solutions or your goal was to make more effective cards than the others, additional elements that we offer in the process of printing will help you get the right solution that will emphasize the uniqueness of your card and make you stand out from the competition.

 

PERSONALIZATION

Personalization is a process at the final stage of the card design that enables the implementation of variable data determined according to the needs of users (eg. photos and data of employees on ID cards). However, personalization is not limited to that. It contributes to a more effective look of the card itself, as it emphasizes important details such as the logo of the company, but also other elements that you want to highlight in the design.

 

EMBOSSING

When characters (letters, numbers, and characters) on the card are embossed, they are raised (outbid) against the surface of the card itself. Characters can be highlighted in silver, gold, black and white. Usually this type of personalization is seen on bank cards, but if you emboss data on your business cards, you can make it even more impressive.

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Types of embossing:

  • Ghotic font: height of character is 3 mm; it embosses all Latin letters (including Č, Ć, Ž, Š and Đ), numerical symbols from 0 to 9, and certain punctuation characters.
  • OCR-A font: the height of the character is 5 mm; it only embosses numeric symbols from 0 to 9.

 

INDENT

Indent is a type of personalization when characters are engraved in the card. By this procedure we can print alphabet letters (all Latin letters including Č, Ć, Ž, Š and Đ), all numeric symbols from 0 to 9 and certain punctuation characters. The color of the indented characters can be black or white.

 

HOLOGRAM

Plastic cards have proven to be a good solution for official documents. However, official documents require high security standards that prevent counterfeiting. Personalization with hologram and watermark answers these requirements, because it protects the card with special ribbons that is almost impossible to copy.

 

Types of hologram protection:

  • HoloKote has 24 predefined fields on the card and puts one hologram mark within them (in all 24 fields the same hologram mark is put), but it also offers the possibility to exclude certain fields which we do not want to personalize.
  • HoloKote Patcher offers the possibility to extract one particular field of 24 fields, in accordance with your card security requirements.
  • Holoflex is a way to protect a plastic card that allows you to put one hologram image without repeating across the entire card.

 

COLOR PERSONALIZATION

Color personalization is the most commonly used type of printing of ID cards and accreditations. The most common element personalized by color ribbon is photography. By applying a precisely defined amount of each separate color of the ribbon inside the printer we get different color shades that are transferred to the plastic card. This allows you to print photos as well as an unlimited range of character colors, which gives you the multiple possibilities to express your creativity.

 

MONOCHROME PERSONALIZATION

Almost everyone has heard of monochrome personalization. It represents the subsequent printing of variable data on a plastic card. The most common data printed are the basic data of the cardholder - name, surname, position in the company, responsibility assumed at some event etc. This kind of personalization can be also used for printing barcodes.  

Monochrome personalization is suitable for printing monochrome details. This helps you achieve a very specific effect on your card that can not be obtained with classical printing on printers.

Monochrome personalization is done in gold, silver, black, white, red, green and blue ribbon.

 

SIGNITURE PANEL

potpisna_traka_1By applying this type of personalization, a special opaque blank panel is printed on the card. It is possible to write on the panel with a pen. The most common application of this kind of personalization is on bank cards, loyalty cards and various licenses.

 

 

 

SCRATCH OFF

Scratch off is a type of personalization by which a special opaque label is applied to a certain part of the plastic card. This label is easily removed by scratching using the object with relatively sharp edges. Scratch off foil covers important information on the card, which in this way remains protected until it reaches the end users.

The design of your card can be complemented by scratch off foil of different shapes or a predefined foil of certain types of textures and effects.

ENCODING

Incorporating or inserting data is a type of personalization in which information is entered into the contact chip, magnetic stripe or contactless chip according to the requirements of clients. This type of card personalization allows customers greater security in the use of data.

 

EFFECTS

When you add a striking effect to the plastic card of good design and interesting texture, you get a card that stands out from the rest and leaves a powerful impression of you.

The effects can cover the entire card or highlight only selected parts.

 

Types of effects:

  • silver effect
  • silver light - silver effect with high gloss
  • golden effect
  • pearl effect
  • combined effect - highlights the selected parts on the card

 

UV VARNISH

By highlighting certain elements in the design you get a unique and professional card. Depending on the layer and the method of application, UV varnish gives the card and a certain texture, which contributes to its better appearance.

 

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Types of UV varnish:

  • glossy (standard and embossed)
  • matt (standard and embossed)

 

LAMINATION

Lamination is an additional, protective layer that keeps the card from external damage, affects the print durability and revives colors. In addition to this practical side, lamination has an aesthetic function as different types of lamination contribute to an even more effective appearance of the card.

 

Types of lamination:

  • gloss
  • fine matt
  • rough matt